Michael Marcus knows why women have been puckering up to his lipstick. "We offer color,” he said. When women are looking for a quick update, they don’t gravitate to a nude lipstick. "It doesn’t do it for you. It doesn’t perk you up. ... Are you really encouraged to spend $24 on anything that you don’t go, ‘Wow, that’s so different; that’s so new?’” Marcus, a makeup artist for more than 20 years, introduced his signature line in 1999. It’s at Dillard’s, Penn Square Mall, where Marcus will offer consultations Friday and Saturday. It’s not just lipstick that boasts color. Marcus’ entire line is color-driven with shades that pop and beckon. Many of the shades are sheer; not everything is intense. "We don’t want anyone to look clownish, of course. To me, wearing color is in part about attitude, about confidence,” he said. "It’s finding the right color so you’re wearing it rather than it wearing you.” His trick for building a face around color is to put lipstick on first. "Don’t start with the eyes ... because it goes back to the theory that the right lipstick can make your eyes stand out regardless of how much eye makeup you’re wearing. Once you pick the right lipstick color you want to wear, the rest of your makeup will balance it out.” For women who have worn neutrals the past decade or longer and are a bit timid about color, he suggests starting with a pigmented gloss. It’s usually lighter and softer but will introduce a bit of boldness into a wardrobe. "I always try to encourage people to get something completely different than what they have in their drawer at home.” He suggests softer cheeks if you go with a bold lip, but he always likes a splash of color on the eyes. The idea is to select a few products that will work into your existing look, not to change every single thing, he said. If you usually wear neutrals, opt for a colored liner or a brighter lip. "It really can transform your entire neutral look into something a little bit bolder.” Think of makeup as an accessory. "Lipsticks are like shoes. Accessorize your face just like you’re accessorizing a new dress.”
Michael Marcus at Dillard’s
Michael Marcus of Michael Marcus Cosmetics will be at Dillard’s, Penn Square Mall, from 11 a.m. to 5 p.m. Friday and Saturday. He will give a five- to 10-minute personal consultation and recommend colors, products and skin-care regimens, then a makeup artist will offer application tips. A $50 reservation fee is redeemable in products. For an appointment, call 840-8495.
Read Miller’s blog for more on Michael Marcus.