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Chihuahua of ads for Taco Bell dies

THE ASSOCIATED PRESS Modified: July 23, 2009 at 1:11 am •  Published: July 23, 2009
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LOS ANGELES — Gidget the Chihuahua, the bug-eyed, big-eared star of 1990s Taco Bell commercials who was a diva on and off the screen, has died. She was 15.

Gidget suffered a massive stroke late Tuesday night at her trainer’s home in Santa Clarita and had to be euthanized, said Karin McElhatton, owner of Studio Animal Services, which owned the dog.

In a 1997 Taco Bell television commercial, Gidget was seen as a male dog who, through the magic of special effects and a voice actor, proclaims in a richly accented voice: "Yo quiero Taco Bell” — Spanish for "I want Taco Bell.”

Viewers were charmed.

What was supposed to be a single ad became a campaign that ran from 1997 to 2000.

The ads made the Taco Bell mascot wildly popular, although they were criticized by some who accused them of promoting Hispanic stereotypes.

Gidget traveled first-class, opened up the New York Stock Exchange and made an appearance at Madison Square Garden, McElhatton said.

In later years, she did other acting work, appearing in a 2002 commercial for the insurance company GEICO and in the 2003 movie "Legally Blonde 2: Red, White & Blonde.”

She remained the object of affection after her retirement, going on hikes and beach visits with her trainer. She aged gracefully, and liked nothing more than to snooze in the sun.

Gidget will be cremated, McElhatton said. Taco Bell Corp. said in a statement Gidget would be missed by many.

"Our deepest sympathies go out to her owners and fans,” the company said.