Snow crushes Oklahoma City stores relying on Christmas

 
BY JENNIFER PALMER | Published: December 29, 2009    Comment on this article Leave a comment
photo - Kim Milliron of Norman struggles to get her car open outside the Target on Christmas Eve in Norman. Photo by Jaconna Aguirre, THE OKLAHOMAN
Kim Milliron of Norman struggles to get her car open outside the Target on Christmas Eve in Norman. Photo by Jaconna Aguirre, THE OKLAHOMAN

A Christmas Eve snowstorm that dumped a surprising foot of snow on Oklahoma City pummeled businesses counting on last-minute holiday sales.

Many shopping malls closed early Christmas Eve — one of the busiest shopping days of the year. Crossroads Mall became a temporary shelter for stranded shoppers and employees, and a snow-packed parking lot kept the mall shuttered Saturday — another typically strong sales day.

Nationwide, retail sales rose an estimated 3.6 percent this holiday season compared with last, according to MasterCard Inc.’s SpendingPulse unit. But the snow will likely have a dramatic impact on Oklahoma figures.

"What the blizzard did in Oklahoma was certainly unfortunate, hitting on one of the busiest shopping days of the year,” said Matt Robison, executive director of the State Chamber’s Oklahoma Retail Council.

Restaurants, too, were hit hard by forced closures during a busy time of year.

Nonna’s Euro-American Ristorante & Bar in Bricktown closed early Christmas Eve after the storm knocked out a transformer that supplied power to the restaurant.

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