It is allowed under Bylaw 18.104.22.168, which states that a "nonprofit agency may use a student-athlete's name, picture or appearance to support its charitable or educational activities" provided that several conditions are met.
Jason Leonard, Oklahoma's compliance executive director, said that primary among those conditions is not using an athlete's likeness as a Sooner in promoting the nonprofit and not receiving preferential treatment because they are athletes.
There is also tons of paperwork. All of an athlete's community-service activities must be documented. The same goes for any funds that the nonprofit receives.
"We've been doing a lot of paperwork for Quinton," Leonard said referring to the amount of work being done by Carter's nonprofit Serving Others through Unity and Leadership.
While Leonard has worked with some athletes who've started their own businesses, which is also allowed under NCAA rules, Carter is the first OU athlete he has worked with who has started a nonprofit charitable foundation.
"I would say it's fairly unique," Leonard said.