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Jenni Carlson: Kevin Durant's popularity is world wide

by Jenni Carlson Modified: August 31, 2010 at 8:53 am •  Published: August 30, 2010

If you want to know how big a star Kevin Durant has become, search his name on Twitter.

The Thunder swingman had the Internet's popular social-networking site buzzing after he led Team USA to another victory at the FIBA World Championships. He'd scored 27 points and grabbed 10 rebounds. He'd almost single-handedly held off Brazil's upset bid.

Durant was being talked about not only by folks from across the United States but also by people from around the world. There were 140-character comments in Spanish, Turkish, Italian and Portuguese.

Playing in the world championships is only broadening Durant's popularity. It is growing his brand. It is widening his stardom.

That, Thunder fans, is great news for Oklahoma City.

Small-market teams like the Thunder face many challenges, but one of the biggest is being able to keep superstars. They want to be paid big bucks, they want to win championships and they want to be able to become megastars, and sometimes, a small-market club can't provide all of that.

The Thunder, though, has already shown that it can pay the big bucks by offering Durant a maxed-out contract extension earlier this summer.

Durant, in turn, showed that he believes this franchise is committed to winning by signing the contract without a player option, a clause that would've allowed him to become a free agent after the fourth year of the deal.

Durant didn't want it.

Despite all the feel-good vibes, something the Thunder could never deliver to Durant is worldwide stardom. Being recognized in Romania. Being cheered in China. Being praised in Paraguay. Those are the type of things that require broad exposure.

Exposure like a player receives during the world championships.

Now, this isn't to say that Durant had made no inroads before in becoming a global star. Clearly, he has. Earlier this summer, he went to China and was mobbed. Thousands of fans turned out just to get a glimpse of him.

Know it: Kevin Durant

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by Jenni Carlson
Jenni Carlson, a sports columnist at The Oklahoman since 1999, came by her love of sports honestly. She grew up in a sports-loving family in Kansas. Her dad coached baseball and did color commentary on the radio for the high school football...
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