AT&T Bricktown Ballpark name is history

New owners refer to stadium as ‘RedHawks Ballpark'
BY RYAN ABER, Staff Writer, raber@opubco.com Modified: February 14, 2011 at 11:45 pm •  Published: February 14, 2011
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Mandalay Baseball Properties promised changes after it purchased the Oklahoma City RedHawks.

Right now, that includes a new name for the ballpark.

For the first time since the ballpark opened in 1998, it will not carry the name of the communications company that is now AT&T as its corporate sponsor. The stadium will be referred to as “RedHawks Ballpark,” according to Mandalay Baseball executive Michael Byrnes.

“AT&T told us they were changing their marketing strategy,” Byrnes said. “We're talking to a number of companies in the community, but there's nothing set yet.”

The stadium was named Bricktown Ballpark when construction began, but before the RedHawks played a game there, a naming rights agreement had the park called Southwestern Bell Ballpark. Backlash against that name, including a city council resolution criticizing the name, led Southwestern Bell to add “Bricktown” to the title.

In 2002, the name changed to SBC Bricktown Ballpark. The AT&T moniker replaced SBC in 2006.

With the recent snow giving way to sunshine and an exhibition game between the RedHawks and big league affiliate Houston Astros just six weeks away, cosmetic changes at the ballpark are going to start soon.

Among the most noticeable will be tarping off the upper deck along the first-base line and a new LED board over the left-field wall.

Byrnes said the decision to tarp off the seating sections was done to improve the overall fan experience.

“For our purposes, we want to provide unsurpassed customer service,” Byrnes said. “That includes being able to be in every section where our customers are sitting and to be able to make sure every area of the park is clean.

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