Days before the tornadoes formed, Oklahoma City television stations were mapping out their coverage. Tuesday morning, storm chasers and news crews were positioned throughout the state.
Their coverage helped warn residents of the tornadoes, allowing them to take safety precautions.
“Probably the best part of that is that people listened,” KOCO-
And people watched.
At 5 p.m., during the height of the tornado threat, almost 72 percent of the TV households in the market were tuned to one of four stations that provided weather coverage. According to Nielsen ratings, KFOR-
The stations used websites and social media such as Facebook to alert residents. News9.
After being alerted last Friday to the tornado threat, Hensley said his station made extensive plans early in the week.
“We were talking about this storm three or four days ago,” Hensley said. “Technology allows us to do that now.”
“He (England) tries to position the crews where he thinks the storms will form,” Krier said. “They've got to get them out west before they form because you can't send anyone out there once that line starts. We have to be on the other side and follow it in.”
The TV stations had to decide whether to stick with storm coverage throughout the evening or return to network programming.