Organic food and bargains don't often coincide, but at Sunflower Farmers Market, they do.
With its not-so-fancy shelves and fixtures and straight-from-the-farm produce, the new grocer at NW 63 and May Avenue is poised to appeal to value-conscious shoppers hungry for a new grocery store. The store opens Aug. 31.
During a sneak peak on Thursday, interior construction was nearly complete and workers were busy stocking shelves. Store director Brad Carder said Oklahoma City residents are going to enjoy the store's food — and perhaps more importantly, the prices.
“Our prices will be considerably cheaper for the same product,” he said.
The grocery store chain, which has support offices in Phoenix and Boulder, Colo., says it can offer low prices by reducing overhead costs and buying directly from vendors. Their tagline is “serious food, silly prices!”
The new 28,000-square-foot Sunflower store is in the Country Club Corner shopping center and adjacent to Half Price Books. Departments include floral, bakery, deli, natural living and more. A sushi bar, olive bar and large selection of gluten-free items are also featured. Local foods such as Watonga cheese, Big Sky Bread Co. bakery items and Head Country Barbecue sauce have places on the shelves and a huge bulk area features more than 200 items.
But the star is the produce section, which takes up nearly half the store.
“It's the whole farmer's market experience: quality, natural, organic. It's simple,” Carder said.