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Hanson band to release 'MmmHop' beer

Group wants to create a brand for fans
FROM STAFF REPORTS Modified: November 30, 2011 at 3:24 pm •  Published: November 30, 2011
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Tulsa musical trio Hanson is launching a new product: a beer.

Brothers Isaac, Taylor and Zac Hanson are developing an India Pale Ale, according to Contact Music. The group plans a 2012 release under the name “MMMHop,” a reference to their 1997 hit “MMMBop.”

The group was speaking at Oxford University Union on Monday night.

“We of course make records, they are fundamental to what we do, but we wanted to create a brand so that our fans have a greater experience,” Zac Hanson said as quoted by Contact Music.

“What is vital is that Hanson merchandise is quality and not made solely with the purpose of profit. We have a board game and even a record player to play our last record on, but we will never make dolls, lunch boxes or toothbrushes that play our songs for example.

“It's vital our fans have trust in everything Hanson do. In fact we are soon going to be selling our own beer, I'm not even joking. MMMHop IPA anyone?”

Zac Hanson told the Los Angeles Times in 2010 that the brothers don't run from their biggest hit.

“I guess you decide at some point in your career whether you're going to run from it or embrace it, and we've embraced it,” said Zac. “So many people who know nothing about this band still know ‘MMMBop,' so it's like this incredible tool to open the door to so many people. That song was No. 1 in 27 countries at the same time. That doesn't happen almost ever.”

Though many remember the group as a teen sensation, all three brothers are of legal drinking age: Taylor is 28, Isaac, 31, and Zac, 26.