Holiday season gives birth to new shoppers

 
By ANNE D'INNOCENZIO
Published: December 28, 2011

Four new types of U.S. shoppers have emerged this holiday season.

There's the bargain hunter who times deals. The midnight buyer who stays up for discounts. The returner who gets buyer's remorse. And the “me” shopper who self-gifts.

It's the latest shift by consumers in the fourth year of a weak U.S. economy. Shoppers are expected to spend $469.1 billion in the holiday shopping season that runs from N...


You have selected to view an article that is older than 60 days. There are several ways to unlock access to NewsOK historical content.

Please sign in. (You might already have access)


If you are a print subscriber to The Oklahoman, activate your Digital Pass for free access.


Purchase any of The Oklahoman's digital products (digital replica, archives, iPad and smartphone apps), and access to historical NewsOK content is free.