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Ruth Marcus: 2016, a political odyssey

BY RUTH MARCUS Published: March 16, 2012

Enough about the 2012 election already. Let's talk 2016, which promises to be far more interesting — and consequential.

The precise contours of that election, of course, will be shaped by what happens this November. Yet either way, the 2016 campaign will be, much more than 2012, a battle for the ideological soul of one or both parties.

That fight will be most intense if President Obama wins a second term. In that case, 2016 could be 2008 revisited, another wide-open race on both sides. And both parties will confront questions of fundamental identity: ideological purity versus political pragmatism.

The cascade of recriminations that would ensue after a loss by the likely Republican nominee, Mitt Romney, is already evident. Rick Santorum has been making the case that the party loses when it runs moderate nominees, pointing to Gerald Ford, George H.W. Bush, Bob Dole and John McCain.

A Romney loss would pour kerosene on the conservative argument that voters want, as Barry Goldwater put it in 1964, “a choice, not an echo” — that they prefer, in the later formulation of Ronald Reagan, “bold colors” over “pale pastels.”

But the key question for Republicans is whether the correct lesson to derive from a Romney defeat would be that of Goldwater (landslide loss) or Reagan (two-term presidency).

I would argue, if Romney were to lose, that the message is not the candidate's deficit of conservative bona fides. Rather, Romney's problem is his dual lack of both political skills (grits, y'all?) and ideological convictions.

The 2016 argument for a return to conservative purity is especially unconvincing in light of the implacable demographic math of a future, more diverse electorate. Republicans will find it increasingly difficult to assemble a winning coalition if they cling to an unforgiving policy on immigration. Many on the Republican bench — former Florida Gov. Jeb Bush, New Jersey Gov. Chris Christie, Florida Sen. Marco Rubio — seem to get this. It's less clear that the Republican base does.

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