OKC Thunder notebook: Kevin Durant reaches new heights in commercial

Technology kept Durant grounded and not in arena rafters as it appears
BY JOHN ROHDE, Staff Writer, jrohde@opubco.com Published: April 16, 2012
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An ESPN commercial promoting the NBA playoffs and featuring Thunder forward Kevin Durant began running prominently last weekend.


The commercial shows Durant sitting in the rafters at an empty Chesapeake Energy Arena and carrying the theme “A Champion Will Rise.”

Needless to say, some concerned fans have questioned why Durant would put himself in harm's way sitting 100-plus feet high above the court – which, of course, was only an illusion.

“I really sat up there in the rafters,” Durant deadpanned. “Nah, you know how technology is today, man. I wouldn't risk nothing like that.”

Durant said the commercial was shot in Oklahoma City on March 24, the day before the Thunder played Miami at The Peake.

“It was pretty cool,” Durant said of the shoot, which was done in front of a green screen.

SOMETHING FISHY

Former Lakers guard Derek Fisher received a mixed reception that was roughly 75 percent positive when he entered the game at the 2:12 mark in the first quarter.

Fisher buried his first shot, a 3-pointer with 26.8 seconds left in the opening period.

It was Fisher's second appearance at Staples Center since signing with OKC on March 21. His previous appearance was a 102-93 victory against the Lakers on March 29.

This was Fisher's home arena, but this was a Clippers home game.

“Hey, Derek,” a fan screamed while Fisher stood at the free-throw line. “You're weak. You're no good. That's why you got traded.”

UP NEXT

The Thunder tentatively is scheduled to practice early Tuesday afternoon in Phoenix in preparation of its Wednesday 9 p.m. game against the Suns at US Airways Center. OKC then plays at Sacramento at 9 p.m. Friday and closes its five-game road trip back at Staples Center against the Lakers on Sunday at 2:30 p.m.

TIP-INS

Thunder forward Serge Ibaka drew two fouls 10 seconds apart early in the game and was replaced by Nick Collison at the 10:41 mark of the first quarter. Ibaka didn't return until the 6:10 mark of the second quarter and picked up his third foul with 1:50 left before halftime. … Russell Westbrook scored OKC's first seven points of the game, all by the 9:18 mark. … In the second quarter, Nazr Mohammed scored a layup and the public address announcer said, “Basket by Westbrook.” A Clippers fan shouted, “Not even close.” … With 1:50 left before halftime, a double-technical was called against Durant and Mo Williams. … The Clippers are one of only four teams to shoot 50 percent or better from the field against the Thunder this season. The Clippers shot 56.8 percent in their 112-100 victory over OKC on Jan. 30. In the first half Monday night, the Clippers shot 37.2 percent and trailed 52-43. … The Clippers opened the second half with a 9-1 run to pull within 53-52.