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Oklahoma City Thunder fever strikes local businesses and artists

Oklahoma City businesses are booming as Thunder fever draws customers seeking Thunder wear.
by Heather Warlick Published: May 21, 2012

Thunder fever is sweeping the state as Oklahoma City's hometown NBA team gets closer to a title, and local businesses are rejoicing as loudly as hard-core fans.

“It's better than Christmas,” said Amanda Bradway, who owns DNA Galleries along with her husband Dylan Bradway.

DNA Galleries is one of many local businesses selling heaps of Thunder gear daily. While the Bradways never expected to find retail success selling pro sports memorabilia — until now, their focus has been squarely on promoting local artists and designers — the couple is enthusiastic about their booming business.

“Our goal is to support local artists in whatever capacity they want to express their creativity and right now, it seems like Thunder fever is riding high,” Amanda Bradway said. The shop features items from about 12 local designers including Bombs Away, PromiseArt and Scott Twitchell.

At DNA Galleries, you'll find a large selection of Thunder T-shirts, hair accessories, jewelry and even items to help pets Thunder up — a top seller is a doggy bandanna emblazoned with the phrase “Thunder Pup.”

Next door to DNA Galleries in the Plaza District, Collected Thread is finding similar success with its Thunder offerings. Collected Thread offers several T-shirt designs for adults along with some adorable baby and toddler designs, many of which feature Rumble the Bison, the team mascot. A top seller there is an orange T-shirt that says “The Beard.” On the underside of the front bottom of the shirt is a James Harden beard that fans can hold up to their faces.

“I never would have guessed that the Thunder being here would directly affect local businesses as much as it has,” said Caleb Arter, owner of Blue Seven in Oklahoma City. Like DNA and Collected Thread, his shop carries a wide variety of Thunder gear including T-shirts, dresses, jewelry and buttons.

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by Heather Warlick
Life & Style Editor
Since graduating from University of Central Oklahoma with a Bachelor's Degree in Journalism, Staff Writer Heather Warlick has written stories for The Oklahoman's Life section. Her beats have included science, health, home and garden, family,...
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