"If I'm in, I'm in it all the way," Kravitz says.
The singer got involved in designing the shoes with Toms founder Blake Mycoskie at the urging of his daughter, Zoe. She was wearing Toms casual slip-ons all the time. She also explained the brand's larger mission of donating a pair of shoes to someone in need for every pair sold.
Once they met about two years ago, Kravitz says, he and Mycoskie hit it off. They'd like to do together one of the Toms' "shoe drops," possibly in Brazil or the Bahamas this summer, squeezing it in between the second leg of Kravitz's world tour that will take him through Europe and Africa. He also has two movie projects going, including the second installment of "The Hunger Games."
"The thing a lot of people don't know about Lenny isn't just his amazing personal taste in fashion and style, but he also designs wallpaper and furniture, and he sees a bigger picture," Mycoskie says.
His greatest contribution to the collection is adding prints, Mycoskie says, including one decorated "Let Love Rule," from his song.
Kravitz says the basic Toms look — fabric shoes that aren't frilly or overly structured — fits his wardrobe, even if "they remind me a little of the shoes my mom would wear in the '70s."