The Flaming Lips' latest outrageous mission — beyond making a movie in their own backyard, building their own spaceship and recording the longest-running song in history — is to break the Guinness World Records title for the most live concerts performed in 24 hours in multiple cities.
This whirlwind bus ride through the Mississippi Delta on June 27-28 will hit eight cities during the O Music Awards, a digitally driven 24-hour event that recognizes artists fans and innovators within the digital music culture.
Viacom Music Group, which includes MTV, VH1, CMT and Logo, Thursday announced the first batch of diverse artists set to open for the Lips as they zigzag through the region in a vintage tour bus dubbed “Endeavor,” attempting the break the record currently held by rapper Jay-Z.
Supporting acts will include Grace Potter & The Nocturnals, Gary Clark Jr., Hunter Hayes, GIVERS, Neon Indian, Grimes, New Fumes and others to be announced, all playing full sets before The Flaming Lips arrive on the bus to take the stage for a mini-set featuring many surprise collaborations and guests, according the a Viacom press release.
Fans can view this frenzied journey during the live streaming O Music Awards show.
Tickets go on sale Friday and can be purchased through the individual venues listed on http://blog.omusicawards.com, where the entire show will be streamed live. The show will be accessible on all platforms, including mobile and tablets.
Partial proceeds from the show will be donated to VH1's Save the Music Foundation.
During the 24 hour live stream, 24 awards will be presented to winners.
Fans can vote now up until the show via OMusicAwards.com in a wide assortment of categories that include Must Follow Artist on Twitter, Best Online Concert Experience, Most Adorable Viral Star, Fan Army FTW, Best Music App and Digital Genius Award.
Nearly 10 million votes have been cast since voting kicked off on May 23.
During the show, cameras will follow the Lips on the bus, on the stage and everywhere in between, according to the press release. Tour stops include Memphis, Tenn., Clarksdale, Miss., Oxford, Miss., Jackson, Miss., Hattiesburg, Miss., Biloxi, Miss., Baton Rouge, La., and New Orleans.
The audience at home can watch from any screen and interact, influence and play a part in the voyage as the Oklahoma City band heads toward its final destination.
On June 26, the day before the show kicks off, The Flaming Lips will release their album “The Flaming Lips and Heady Fwends” in CD and digital formats. The album, previously available only on limited edition vinyl as a Record Store Day release, features the Lips collaborating with such artists as Yoko Ono, Nick Cave, Bon Iver, Ke$ha and others. A new track recorded with Aaron Behrens of Ghostland Observatory is exclusive to the CD and digital versions.