The mohawk came first.
Then Ronnie Ketch decided he wanted to add a beard to the building where his business, Ketch Design Centre, has been located in since 1991.
Ketch added the decorations as a tribute to Thunder forward James Harden after Harden's 3-pointer in the final 30 seconds of Game 5 helped put the Thunder ahead in the Western Conference Finals 3-2.
Thursday, a day after the Thunder closed out the series in Game 6 with a 107-99 win over San Antonio, the building at 4416 N. Western Ave., drew much more attention than it had all week.
“It's been strangely incredible,” Ketch said. “I've been sitting here all day and there's a constant stream of people stopping at the liquor store across the street to take pictures of the building.”
Sue Reeves works right up the street from Ketch's building.
When she arrived at work Thursday morning, her co-workers all wanted to talk about Wednesday night's closeout game which sent the Thunder to the NBA Finals in their fourth season in Oklahoma City.
“It was incredible,” Reeves, of Oklahoma City, said. “I don't have any words to describe what it's like. I cried last night I was so overwhelmed. I'm so happy for them.”
By Thursday afternoon, Reeves was at Chesapeake Energy Arena with her 13-year-old granddaughter Anjel Burton to buy some NBA Finals and Western Conference Champion T-shirts and other Thunder memorabilia.
Reeves watched the Game 6 win at her house but wanted to be part of the Thunder community by buying some fresh gear.
“I might not be the Thunder's No. 1 fan but I'm the most loyal,” Reeves said. “I'm jumping inside. It's been that way all day. It's an amazing feeling.”
Inside the Thunder store at the arena, merchandise steadily flowed throughout the day.
“It's been crazy busy, which is a great thing,” Gameday Merchandising President Alan Fey said. “But I don't think anyone is tired. Everyone is just so excited after last night.
“I think that's what's so great about this market is that fans are so passionate.”
The shop started selling championship merchandise immediately after Wednesday's win and stayed open “until the last customer left,” which Fey said was after midnight.
He said the night was the busiest for the store since the team moved to Oklahoma City.
The store has extended its hours, staying open from 9 a.m. to 6 p.m. Monday through Saturday and from noon to 4 p.m. on Sundays through the NBA Finals.
Merchandise is also available at NBAThunderShop.com, and Fey said orders have been coming in from around the country.
Back on Western, Ketch has even bigger plans for Thunder decor.
Lamar Advertising is getting the company a large “Thunder Up” banner and a 7-foot Kevin Durant head that will be added to a large steel “Durantula” that Ketch's shop is fabricating from steel. There are also plans for some red “Sally Jesse Raphael”-style glasses like Russell Westbrook wore during postgame interviews after the Thunder beat the Lakers in Game 1 of the Western Conference Semifinals.
There are also plans for Thunder watch parties outside of the store during the NBA Finals.
“Being from Oklahoma City, we had the 89ers and Blazers and it was hard to imagine we'd have something bigger than that,” Ketch said. “It's such a different feel now, it's so national and it's everybody that's caught up in it right now.”