NBA Finals: Why America loves to sing 'The End' about the Heatles

MIAMI HEAT — Someday the Miami Heat will break up. In the meantime, the Heat will prepare for Oklahoma City and Miami's second straight trip to the NBA Finals, while the rest of the sports world keeps talking about ‘The End'
By JOHN ROHDE, Staff Writer, jrohde@opubco.com Published: June 10, 2012

The Beatles managed to stay together for 10 years (1960-70).

If you believe some people, The Heatles might only stay together another 10 days (2010-present).

When free agents LeBron James and Chris Bosh decided to join Dwyane Wade and the Miami Heat two summers ago, the outrage was immediate – publicly from the fans and privately from certain NBA ownership.

There was jealousy and envy, which tends to happen when three studs play for the same basketball team.

Some serious anger came from Cleveland Cavaliers fans and James' home state of Ohio. Bosh's departure might have stung more had he played for the Toronto Maple Leafs rather than the Raptors.

Ever since the Heatles were formed, "Heatle Haters" anxiously await their next failure.

Losing 4-2 to the Dallas Mavericks in last year's NBA Finals stung the Heat, but made for some happy haters. Why do people want so badly for the Heat to fail?

"I think it's because they're so good," Thunder coach Scott Brooks said. "People always want to knock down the best team."

Then why aren't people trying to knock down OKC, which actually is favored to win this year's Finals? The Thunder doesn't seem to have many "haters" out there. The opposite seems to be true in this series many view as Good vs. Evil.

Is it because the Thunder is new to the Finals? Is it OKC's youth, the way the franchise carries itself? Asked to explain, Brooks searched for an answer.

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TRACING THE BIRTH OF 'THE HEATLES'

On Jan. 3, 2011, the Miami Heat posted a non-descript 96-82 road victory against the even more non-descript Charlotte Bobcats.

It was the Heat's 18th victory in 19 starts and its 11th straight win on the road after a sluggish 9-8 beginning to superstars LeBron James, Dwyane Wade and Chris Bosh joining forces.

Other than James (38 points) and Wade (31) scoring 30-plus in the same game for the first time as teammates, the most impressive number that night was 19,233 people showed up at Time Warner Cable Arena to watch the mismatch.

After the game, James revealed, "We call ourselves 'The Heatles' like The Beatles," because of their ability to draw big crowds on the road.

Stealing "Eatles" was nothing new for James, who in 2006 used "The Cleatles" to describe himself, Drew Gooden and Damon Jones while playing for Cleveland.

In 2007, Kevin Garnett used "The Ceatles" to describe himself, Paul Pierce and Ray Allen in their first season with the Boston Celtics.

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