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Liberte boutique expands freedom to choose fashion in Oklahoma City

Liberte at Oklahoma City's Classen Curve is a new hub for items by up-and-coming and hard-to-find international fashion designers, hand-picked by owner and international businesswoman Danielle Keogh.
by Heather Warlick Published: June 25, 2012

Danielle Keogh is an international woman of mystery and fashion. By day, she's a defense contractor doing “back office support” for government contractors. The Edmond 30-year-old is president and CEO of Erys LLC.

“That's about all I can get into because of my clearance level,” she said.

By night (and weekend), Keogh's life is far more accessible. She can often be found at Liberte, the boutique she recently brought, along with her classic, international take on fashion, to Classen Curve.

Shopping in Classen Curve gets better and better all the time, and Liberte, 5810 N Classen Blvd., Suite 1, adds an exciting international element by bringing emerging designers to the Oklahoma City that are hard or impossible to find elsewhere in the state.

The idea to open a shop had been brewing in Keogh for years. During her travels as a defense contractor to the East Coast and abroad, Keogh always found time to slip away from the meetings and work to visit the boutiques she learned about from Vogue's annual list of fabulous boutiques.

“I would basically have my hit list in my iPhone and, depending on what city I was in, I would be like, ‘OK, what boutique am I going to try to sneak over to real quick?' ” Keogh said.

Her preoccupation with these boutiques quickly became a love affair. Keogh fell in love with the designers she found throughout the world. But she was frustrated because she couldn't find the same designers back home in central Oklahoma.

“If I'm having this problem finding exactly what I want to wear that not everyone else is going to have, then other women must be as well,” she rationalized.

The logical end to fulfill both Keogh's longing for obscure couture lines and her desire to help promote her favorite up-and-coming designers, was Liberte.

Liberte is French for freedom. Keogh chose the name to honor her French heritage and to encourage Oklahoma women to express their continually evolving style identity and their freedom of style.

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by Heather Warlick
Life & Style Editor
Since graduating from University of Central Oklahoma with a Bachelor's Degree in Journalism, Staff Writer Heather Warlick has written stories for The Oklahoman's Life section. Her beats have included science, health, home and garden, family,...
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