Dez Bryant has a new entourage.
Dez's new best friend are Dallas Cowboy-ordered, round-the-clock security guards who will provide constant baby-sitting.
Don't think Henry Higgins trying to turn Eliza Doolittle into a fair lady. Think the Secret Service trying to keep Jenna Bush out of The Washington Post.
It strikes some as absurd. Twenty-three-old, third-year pros making millions of dollars a year should not be jailed like the man in the iron mask. They should grow up. Time to sink or swim.
Except the Cowboys know what some don't. Telling Dez Bryant to sink or swim is in reality telling him to sink. The Cowboys have figured out that Dez has not acquired the tools necessary for quality decision-making.
Not as a man-child in Lufkin, Texas, who grew into a receiver extraordinaire.
Not in 2½ years at OSU, where Mike Gundy's organization kept Dez busy and mostly out of trouble, except when he drove down to Dallas and cavorted with Deion Sanders.
And not in two-plus years in the National Football League.
Which is why Jerry Jones has mandated for Dez a midnight curfew, no alcohol and no night clubs unless previously approved by the Cowboy brass. The rotating three-man security detail will drive Dez to all team functions, including ballgames.
Dez was arrested in July and charged with misdemeanor domestic violence, stemming from an altercation with his mother. It was only the latest misstep from Dez, who can't seem to stay out of trouble.
And so the Cowboys have surrendered on the maturation business. They don't have the belly for this steep a case of personal development.
Jones remembered that winning ballgames is his mission, and Dez's job is to get to JerryWorld on Sundays without the wrath of Roger Goodell hanging over his head.
Cowboy coach Jason Garrett said this week that “we want to support our players, we want to support Dez and we want to support his family, and the same time hold him accountable to what he needs to do.”
You want the truth? That's all gibberish. The Cowboys are not in the accountability business. They are in the scoreboard business.
You can make a valid case that high school football is about developing boys into men. Heck, you might be able to sell that in college football.
But it doesn't wash in the NFL. That's not what pro football is about. The NFL is about selling brands and selling tickets and selling commercials and playing a brutal game and chasing the Lombardi Trophy.
Boys Town it ain't.
With the Secret Service on duty, the question of Dez Bryant hopefully shifts from whether he'll goofball himself out of the NFL to what happens when his speed wanes and the Cowboys no longer care where he goes and what he does.
When no one around is to make decisions for Dez, that's when his problems really arrive. Alas, nobody much will care by then. But for now, Dez should be fine. Just listen to his entourage, which means he won't grow up, but at least he'll be employed.
Berry Tramel: Berry can be reached at (405) 760-8080 or at firstname.lastname@example.org. He can be heard Monday through Friday from 4:40-5:20 p.m. on The Sports Animal radio network, including FM-98.1. You can also view his personality page at newsok.com/berrytramel.