“The Patch” apparently is not a sure thing for the NBA, which indirectly could affect the Thunder's ability to extend the contract of James Harden.
Here is how it all ties together:
Last July, the NBA board of governors announced it would discuss a 2-inch-by-2-inch advertising patch on uniforms starting in the 2013-14 season, a new look that potentially could bring $100 million of combined revenue for league teams.
This added revenue would have been particularly beneficial to small-market teams like the Thunder, which receives only a fraction of the advertising dollars that major markets receive through advertising and television rights.
However, from what NBA commissioner David Stern said during a pregame news conference in Milan, Italy, on Sunday, uncertainty still surrounds implementing “The Patch.”
“All I would say about advertising on team jerseys is it's something that's being discussed by the NBA board of governors,” Stern said. “This is the one forum that understands that advertising on team jerseys is something that's gone on for decades, both in football and in basketball, and virtually every other sport. We shall see.
“There's a pretty big division of opinion right now as to whether we should take that step. As a personal matter, I am not in favor of it, but I'm not standing in the way of it. If my board wants to do it, we'll do it.”
History has shown the board eventually wants what Stern wants.
“Of all the leagues in the world, the NBA is the only one that has only its own logo on it. The NBA little logo man (a silhouette of Hall of Famer Jerry West),” Stern said. “No information of the manufacturer and no sponsor, and that is something that I have worked hard to preserve for many decades. But I understand that the team may have come to consider it. So we're going to let the board of governors decide what to do.”