Walmart tests same-day delivery for holidays

Walmart, the world's largest retailer, tries to better understand what customers want, especially with growing competition from online businesses.
By ANNE D'INNOCENZIO Published: October 10, 2012
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Walmart is testing a same-day delivery service in select markets for customers who buy popular items online during the holiday shopping season.

The move comes as the world's largest retailer faces increasing competition from online giants like Amazon.com., which is testing same-day delivery service in 10 markets. The Bentonville, Ark.-based discounter is trying to cater to Web-savvy shoppers who are demanding more convenience.

Walmart's tests started this month in northern Virginia and Philadelphia. The program rolled out Tuesday to Minneapolis. Walmart plans tests in San Francisco and San Jose, Calif., later this month or in early November.

Grocery delivery

The program builds on a same-day grocery delivery launch in April 2010 in San Jose, followed by a San Francisco test the last year.

About 5,000 general merchandise items, including flat-panel TVs, toys and Apple iPads, will be available for same-day shipping. The delivery charge is $10 for an unlimited number of items, with no minimum purchase. In San Francisco and San Jose, shoppers will be required to have a minimum order of $45.

“This builds on a testament to try to provide greater convenience to our customers,” said Amy Lester, Walmart spokeswoman. She said that right now, the company has no immediate plans to roll out the service to other stores.



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