Local ventures ranging from an streaming radio application to a firm poised to help companies market themselves on Pinterest to a medical device designed to reduce deaths and injuries presented their concepts Wednesday at the Oklahoma Venture Forum.
Buzzam, founded by two University of Oklahoma graduates, has developed an application that streams personally selected music, news and other information to devices like iPhones and iPads. The app is expected to debut next week on Apple's App Store, Buzzam Chief Operating Officer Greg Starling said.
“After two years, you can imagine how excited we are,” Starling said. The application allows users to mix content from music playlists and from other applications like Pandora, Spotify and Twitter. The application also has the capability to deliver highly targeted audiences to advertisers, even offering access to users who are driving near a particular business at a certain time, Starling said.
Recent developments in technology have enabled Buzzam to include functionality that is not yet available in popular content streaming applications, he said.
“We have the ability to send you exactly what you want to hear, and nothing that you don't want to hear,” Starling said. For more information, visit the company's website at buzz.am.
Others draw interest
PinLeague, which already has some big-name clients, has developed analytics and other tools designed to help companies engage with users on Pinterest, one of the fastest-growing social media websites, CEO Daniel Maloney said.
Pinterest, where users “pin” photos on boards that represent varied interests, is ripe for marketing in ways that other social media sites like Facebook or Twitter are not, Maloney said.
Links from Pinterest drive users to commerce websites 12 to 14 times more often than Facebook, and about one-third of major brands already have a presence on Pinterest, he said.
PinLeague's tools allow companies to see who is linking to their products and what products are shared most often. It can also identify the most popular users who share a company's products and show how the firm is performing on Pinterest in comparison to its competitors. PinLeague expects its email tool, designed to help deliver marketing with pinpoint accuracy, will be its greatest revenue generator, Maloney said.
Dr. Nilesh Vasan, a head and neck surgeon at the OU Health Sciences Center, founded Adroit Surgical LLC to commercialize an intubation device, which is used to maintain or open a person's airway.
Vasan said current intubation devices are bulkier, more expensive and lead to more frequent complications than the intubating disposable laryngoscope that he has developed.
“This is something that is tried and tested, and now I think it's time to try to develop a very compact device which everyone else can use,” Vasan said.
Guy Madison, co-founder and managing partner of the Oklahoma City-based business startup accelerator Blueprint for Business, has worked with Buzzam and other fledgling companies. Blueprint for Business (bp4b.com) offers access to capital, mentorship, office space and other resources to early-stage entrepreneurs.
“We believe in ingenuity and the creative genius of mankind,” Madison said. “We believe in perseverance. We believe in perseverance, and in more perseverance. We believe in building character; not just capital.”
While the Oklahoma City area is home to several business accelerator firms, Madison said there are enough different types of entrepreneurs and concepts for all to be successful.
If you go
Monthly meetings held
The Oklahoma Venture Forum meets the second Wednesday of each month, September through June, at the Presbyterian Health Foundation Research Park Conference Center. For more information, go to ovf.org.