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Book digs into Netflix’s origins, evolution

Netflix is probably hoping a book about its early history never gets made into a movie.

The book, “Netflixed: The Epic Battle for America’s Eyeballs,” tries to debunk a widely told tale about the company’s origins and paints a polarizing portrait of its star, CEO Reed Hastings.

By MICHAEL LIEDTKE Published: October 11, 2012
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SAN FRANCISCO — Netflix is probably hoping a book about its early history never gets made into a movie.

The book, “Netflixed: The Epic Battle for America’s Eyeballs,” tries to debunk a widely told tale about the company’s origins and paints a polarizing portrait of its star, CEO Reed Hastings.

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