Dear Lenny: Unfortunately, when it comes to résumé writing everyone has an opinion and every other person thinks he/she is an expert. Résumé critiques have to be taken with a grain of salt, as you sometimes do not know the background of the reviewer and whether he/she is providing guidance based on personal preferences and not best practices-based techniques. If you feel your résumé positions you as you want to be seen, speaks the language of your target audience, and is aesthetically pleasing, then stop critiquing and start using! As far as your specific questions go, let me shed some light from an expert’s perspective. (1) Your résumé should be two pages based on your presentation of 17 years of experience. The “one page rule” is not a rule anymore—it hasn’t been for 10+ years—so take some space to present the value in your experience. (2) You have chosen a solid reverse chronological format, which is appropriate for your background, given you do not have potential disqualifiers you are attempting to mask. Your design also is aesthetically pleasing, balanced, and consistent. (3) It is standard to present about 10-15 years of professional experience when developing a résumé unless you are at a more senior level of management. In your case, based on the tenure of your roles, I think you could present what you have or cut experience a little earlier and present just your last 3 assignments totaling 13 years. This will ensure you paint the most competitive picture and not one that suggests you are overqualified.
Dear Sam: I was thinking of placing a QR code on my résumé and wondered if this was something you were seeing more of in today’s searches. I am not in the technology field¾I am actually a customer service agent¾but I am trying to do anything to get some extra attention in my search. – John
Dear John: You are an early adopter if you are thinking of placing a QR code on your résumé and, while I am not saying it is not sometimes value-added, I am saying that it has to be done for a reason and not just to look tech savvy.
QR codes—also called Quick Response Codes, for readers who are not as familiar—are matrix barcodes that consist of small square dots arranged in a pattern on a white background. Think of it as a modern barcode you can scan with your smartphone to view advertisements, be sent to specific websites, or link to other promotional information or collateral. Retailers use QR codes to allow consumers on-demand access to promotional information or even loyalty programs.
A new trend is to place a QR code on a résumé, adding a certain coolness factor; however, you have to have a reason to use it. While a QR code will catch the attention of readers, they then have to take action in order to view the content driven by the QR code. Candidates could use a QR code to connect directly to their LinkedIn profile, or perhaps to connect to their résumé or portfolio online. There is value in showing you are tech savvy, open to new technology, and willing to experiment with emerging practices, but just be sure there is something on the other end of that QR code that will indeed add value. Perhaps use a QR code on your business card where you do not have the opportunity to convey a lot of content; that may be the best place for you to see a return on your effort.