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Fancy diamonds more popular than ever

Oklahoma City-area jewelers say yellow diamonds as well as other hues are a popular trend in fine jewelry.
by Heather Warlick Modified: November 6, 2012 at 7:49 pm •  Published: November 6, 2012

White diamonds are beautiful but these days, more women than ever are finding joy in diamonds in fiery shades of yellow, orange, pink, red and even deep, mysterious black.

They’re called fancy diamonds and they’ve been adorning celebrities for years, and these coveted jewels are becoming more accessible and popular for all women.

“I think that more and more people are aware that diamonds come in different colors, and it seems to fascinate a lot of people,” said Coleman Clark, president of BC Clark jewelers.

Yellow diamonds are a favorite choice right now for right-hand rings, pendants and bracelets, Clark said. They've been en vogue for several years, but now the canary color diamonds are at their height of popularity.

“It's such a great time to be in fashion in America,” said Daniel Gordon, president of Samuel Gordon Jewelers. Before the computer age, fashion and jewelry trends took time to make their way from the coasts to mid-America. Today, he said, trends that are hot on the coasts don't lag so much making their way throughout the country.

Such is the case with colorful or “fancy” diamonds, Gordon said. Celebrities and the rich and famous have brought fancy diamonds into the limelight, and women everywhere have embraced them.

One special yellow diamond necklace previously owned by the Duchess of Windsor is among a treasure trove of jewels from the collection of Estee and Evelyn Lauder set to be auctioned at Sotheby's on Dec. 5. The proceeds from this auction will benefit breast cancer research.

Yellow is not the only color in fancy diamonds, and while high-quality fancy yellow diamonds are rare, they are not as rare as some other colors. Only about one in 100,000 diamonds can be classified as a high-quality fancy diamond, and among those, pink and especially red diamonds are by far the rarest.

“There are only a handful of red diamonds in the world,” Gordon said. Other colors of fancy diamonds are brown, green, orange, blue and black.

Making the grade

Unlike white diamonds which are graded highest for their cut, color, clarity and carat weight, colored diamonds are graded for their hue, tone and saturation.

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by Heather Warlick
Life & Style Editor
Since graduating from University of Central Oklahoma with a Bachelor's Degree in Journalism, Staff Writer Heather Warlick has written stories for The Oklahoman's Life section. Her beats have included science, health, home and garden, family,...
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