Transform your candidacy from 'old school'

BY SAMANTHA NOLEN Modified: November 9, 2012 at 3:35 pm •  Published: November 9, 2012
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Meet Brian!

Brian was referred to Ladybug Design by his Human Resources Department on the announcement that the plant in which he worked was going to be closing permanently.

Brian had worked for the manufacturing plant for 10+ years and was serving in a senior management capacity as assistant vice president of Operations.

Regardless of the impending shutdown, Brian had made significant operational improvements and had played a key role in turning around the business and positioning it for profitable growth.

Unfortunately, despite his and his coworkers’ efforts, the decision was made to close the business.

Original strategy …

Brian had not needed a résumé in many years, so he was unfamiliar with the “new” approach to résumé writing. Opening his résumé with an objective statement, he demonstrated that he needed a little education on how to strategically position himself for entry into one of the toughest markets in recent history.

Brian’s original résumé read more like a job description, full of brief bullet points disseminating tasks and subtasks. He had taken some time to explore his accomplishments which he placed above the section titled Current Responsibilities; however, he had not understood the need to explore not only the results of some of his efforts, but the actions taken to achieve such results.

Pages two and three of Brian’s original résumé (not shown) served as a very long list of positions and promotions going back to 1973 when he served in an entry-level production capacity. Within each section, there was no white space to differentiate positions and a standard presentation approach presenting his title, the years he held the position, one highlight of the role, whom he reported to, and 2-3 one-line bullet points explaining his “job.”

Brian closed his résumé with an Education/Training section presenting his high school diploma from 1973 along with a “References available upon request” closing line.

New strategy …

In order to position Brian for success in a very tough market, we elevated his presentation on paper and the value communicated in relation to his past experience and current candidacy. To do this, we focused on formatting and content.

For formatting, we created a unique design that felt “solid” and “powerful” in appearance to subconsciously position Brian in the correct light for readers.



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