Orange Leaf Frozen Yogurt, one of the fastest-growing self-serve frozen dessert franchises, opened a new location Nov. 2, at 600 NW 23.
Dynamic Equity Group, an investment company started by Josh Newberry and Ben Chamberlain, saw the opportunity to bring the yogurt chain to the Uptown 23rd District as part of the revitalization efforts already taking place. The location, referred to as “Orange Leaf Uptown,” is located on the southwest corner of NW 23 and Dewey, next door to the popular Big Truck Tacos.
To celebrate their success with the community, Newberry and Chamberlain have planned a grand opening event Nov. 17 which will benefit Wilson Arts Integration Elementary, a school one block away from the store.
“We are really excited to have 15 percent of the grand opening sales go to a school that is well-loved in the neighborhood,” Newberry said. “We have a great relationship with them.”
Jeremy Aliason, fundraising chair of the Parent Teacher Association at Wilson Elementary said the school is grateful for Orange Leaf, and is excited about building relationships with their new neighbors.
“We are excited to be chosen as the benefactor of this great event that will help support the many improvements going on in the school,” Aliason said. “We are excited to have Orange leaf in the neighborhood, and it is great to see the rejuvenation going on in this area.”
The grand opening celebration will begin at 11 a.m. and will feature a live DJ, a moon bounce inflatable for the kids and lots of prizes and giveaways throughout the day.
Chamberlain explained that using their store for community-giving initiatives and to bring people in the neighborhood together was one of the reasons they became franchisees.
“We want to integrate ourselves into this community and help further the changes already taking place,” Chamberlain said. “We wanted a place people could commune and enjoy a healthier dessert alternative, and so when this opportunity arose, it felt right for us and right for the neighborhood.”
CEO of Orange Leaf Yogurt, Reese Travis, is proud to have a store on NW 23 and has high hopes for its reception in the community.
“We have seen tremendous growth around the country in the last year, and to see another store open in heart of Orange Leaf’s home state is very exciting,” Travis said. “This is a great location for a new store, and I know the locals in that area are going to embrace the welcoming, vibrant and family-friendly environment Orange Leaf has to offer.
Chamberlain and Newberry hope to see everyone in the community and surrounding communities at the grand opening event, as well as at future fundraising events they already have planned with multiple organizations
About Orange Leaf Frozen Yogurt
Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert chain with a healthy mix of corporate affiliate stores and franchises from coast to coast, with recent expansion into Australia.
Now more than 200 stores strong, Orange Leaf’s pro-franchisee culture encourages owners to become a part of their community and provides them with the necessary ingredients for success. Orange Leaf offers a multitude of delicious, traditional and original flavors along with no sugar-added, gluten-free and lactose-free alternatives.
Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating atmosphere. For more information and franchise opportunities, visit www.orangeleafyogurt.com, like Orange Leaf on Facebook, or follow us on Twitter at @myorangeleaf.