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Chesapeake Energy spotlights community 'champions' in Oklahoma City

Chesapeake Energy Corp. is lending some of the benefits from its naming rights deal for the Oklahoma City Thunder's arena to local nonprofit agencies.
BY JAY F. MARKS jmarks@opubco.com Published: November 20, 2012

Chesapeake Energy Corp. gets a lot of attention as the arena sponsor for the defending NBA Western Conference champion Oklahoma City Thunder.

But the oil and natural gas company is deflecting some of that spotlight to a half dozen local charities.

“The Cheering for Champions campaign combines two key characteristics of Chesapeake — giving back to the community and cheering on the Thunder,” said Martha Burger, Chesapeake's senior vice president of human and corporate resources. “Through this campaign, we hope to take the incredible attention the Thunder brings to our city and use it to raise awareness for Oklahoma City charities.

“Our city rallies around the Thunder, and we want our nonprofit community to experience this same support.”

Chesapeake's campaign will shine a light on Regional Food Bank of Oklahoma, Central Oklahoma Habitat for Humanity, Big Brothers Big Sisters of Oklahoma, Boys & Girls Clubs of Oklahoma County, Make-A-Wish Foundation of Oklahoma and Girl Scouts of Western Oklahoma.

Each one will be featured on a handful of “Cheering for Champions” signs inside Chesapeake Energy Arena for about a month during the Thunder's regular season, with additional exposure in print, television and radio ads and billboards. There even will be a social media aspect.

Chesapeake spokesman Michael Kehs said company officials hope the campaign will show Thunder fans how they can help organizations that work every day to improve the community.

“As we cheer for this Thunder season, we're also cheering for the local nonprofit community,” he said.

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