A day after the frenzied all-night shopping spree at big box stores for Black Friday, locally owned shops will host their own shopping day during the third annual Small Business Saturday.
Created by American Express, the event encourages consumers to spend some of their dollars at small businesses in their community.
Those who register their American Express credit card before Saturday can receive a $25 credit on their statement when they spend $25 or more that day at a small business. Qualifying businesses include shops, restaurants and others.
Sandwiched between Black Friday and Cyber Monday, Small Business Saturday is a way to route some of the financial pie to small businesses during one of the biggest shopping weekends of the year. Last year, more than 100 million people participated, according to American Express.
Small-business owners say they often can't compete with the low door-buster prices offered by national retailers, but they can still give their customers something extra.
“We might not have these rock-bottom, trample-over-your-neighbor prices, but we know you by name,” said Morgan Harris, owner of the Green Bambino at 5120 N Shartel.
The store will be open regular hours Friday and Saturday, because “we like our sleep, too” Harris said, and will treat shoppers to sales, new products, a giveaway and free coffee and cinnamon rolls.
Shopping local benefits the consumer, who often receives more personal service from a local business owner invested in their community, said Jerrod Shouse, state director of the National Federation of Independent Business, which promotes Small Business Saturday for its members.
“You park up front, don't have to fight a huge crowd,” he said. “I think overall, if you shop local, you are going to be in a better mood.”
It also supports the local economy, and sales taxes go to fund community services such as police, fire and parks. By shopping or dining at a small business, consumers help local entrepreneurs offer more jobs, boosting the economy, according to American Express.
If you go
Small Business Saturday