Placebo effect is strongest for hopeful, research finds

By Melissa Healy Published: November 27, 2012
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Don’t be fooled by some of the jargon of biomedical research: People who respond strongly to placebo medications are not dummies. A new study finds they tend to be people you would describe in much more favorable terms: straightforward, tough in the face of difficulty, and willing to lend others a hand.

Maybe the people who...

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