According to the Mayan calendar, the world is going to end on Dec. 21. According to the NFL calendar, the Dallas Cowboys' season pretty much ended on Nov. 22 — three straight seasons of no playoffs. It's hard work being this average.
According to the Jerry calendar, as long as the Mayans are wrong, Jerry Jones should be doing something big by January 2013.
The last, and only, time the Cowboys missed the playoffs three straight years in the Jerry Era he hired Bill Parcells.
Of course, at that time, Jerry needed your tax money to build a stadium, and the very best way to do that was to hire a guy like Bill and get out of the way. Jerry went into stealth mode, got his stadium, and really got your money in the process.
As much as people love them some Dallas Cowboys, the masses are so disgusted at the continued ineptness of their favorite professional football club that Jerry better do something big soon to give people a reason to care.
“Big” in the NFL is a change at owner, GM, head coach or quarterback.
Don't buy any excuse that this record has anything to do with injuries to running back DeMarco Murray, linebacker Sean Lee or now Bruce Carter. The record is an accurate reflection of what the team is.
Marketing this team with minimal change in 2013 could incite a riot, or worse. Worse is marketing this team with minimal change in 2013 and it inspires no reaction.
If you are mad it means you are still hooked. The problem arises when you no longer give a bleep.
Barring a brilliant finish to the season, it should be of no surprise when a great many of you no longer will care when the offseason begins. You will have checked out. No one can blame you if you do.
We are approaching the point when Jerry will have to do something big to keep you interested.
Loathe Jerry's football acumen, but the man understands the inherent necessity to be entertaining in order to move Cowboys tickets, and Cowboys stuff.
If this current pattern of stink continues through the end of the regular season it would be an enormous gamble to merely tweak the status quo.
What Jerry cannot do is think that demanding Jason Garrett hand over the play-calling responsibilities to Bill Callahan qualifies as a big change.
The same for firing Rob Ryan as defensive coordinator or dumping director of scouting Tom Ciskowski. Those changes are not big enough.
Merely allowing Tony Romo to play out the final year of his contract in 2013 rather than extend his deal is a nothing. At this point, you have to wonder if Romo is considering the idea of playing out his career elsewhere. That maybe he would be better off to try another team, behind an offensive line that, you know, blocks.
The obvious, and most desired, alteration would be for Jerry to remove himself as the team's general manager. There is a better chance of Santa Claus being real than Jerry firing himself as GM.
(BTW — because it can't hurt to ask — you may want to ask Santa if Jerry will indeed step down.)
Another no-playoff season will require a grand gamble. At least a big gesture.
Much like immediately after the 2002 season, this is the time on the Jerry calendar when he will “step aside” and hire a football guy.
That would mean Sean Payton, Mike Holmgren, Bill Cowher, or someone else who wants Jerry's money and is arrogant enough to believe he can con Jerry into thinking the football decisions are his.
This team has continually teased Jerry into thinking they are merely just a few changes, and a December/January hot streak, into contending for a Super Bowl.
And we — media/fans — have bought it because they always do just enough to think maybe it is indeed possible.
So too is Santa Claus.
The Cowboys have no choice but to let it play out this season and, fingers crossed, double-hope they can do something they haven't done in more than a decade — go on a December run and win multiple playoff games.
Hope and optimism are never bad ideas, but the safer bet is to plan on this team not making the playoffs again and to begin thinking about the major changes this franchise is going to require to win, and keep us caring.
According to the Jerry calendar, Jerry should be doing something big by January 2013.
Of course, none of it will matter if the Mayans are actually right.