License to read: What are you buying when you buy online?
Consumers of digital media will witness an important milestone in April when Apple’s iTunes Store figuratively blows out the computer-generated candles on its virtual 10th birthday cake. Starting in 2003, just a few years after digital music’s origin as pirate’s booty on the high seas of illegal file sharing, consumers could open an account, search for songs, point a cursor at the “buy” button on their computer screens and download a brand new track, all in just a few seconds.
These days, digital retailers such as Amazon and Apple offer books, movies, television shows and music for instant downloading, and with the advent of smartphones, e-readers and tablets, people...
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