Oklahoma City entrepreneurs develop custom radio app

“The technology didn't really exist to do that, so we thought of radio,” Wright said.

Together with business partner Greg Starling, 33, Wright launched Buzzam late last year. The iPhone and iPad app allows users to combine music, weather, news and social media to create a personalized radio station that is unique to each listener.

Starling is Wright's boss at the local trophy and sculpture maker MTM Recognition. The two have worked together for six years and hope to make Buzzam into the preferred way for users to listen to music and get information.

The Buzzam app is based on a concept that Wright calls “exactcasting,” as opposed to broadcasting.

Wright and Starling hope that eventually enough people will download and use the free app that Buzzam will become an attractive to advertisers.

“About 100,000 users are what people have told us we need to shoot for,” Starling said.

Buzzam users had logged more than 34.8 million seconds using the app as of last week.

More than 25,000 people had downloaded the app within six weeks of its debut on the Apple app store.

Buzzam was part of the Oklahoma City-based business accelerator Blue Print for Business's inaugural class of startup companies that completed a 13-week course aimed at helping new companies attract investors.

Blueprint for Business has become early investors in Buzzam and has 6 percent stake in the company.