Oklahoma beer makers look past state lines to increase sales potential
Oklahoma brewers see out-of-state sales as a key component to business success.
Wes Alexander spent a recent weekday touring Little Rock, Ark., all the while pecking emails about beer sales strategy on his smartphone.
Alexander, the director of sales and marketing for Tulsa’s Marshall Brewing Co., has spent a lot of time in Little Rock over the past couple of years. And Fayetteville. And Hot Springs. And Wichita, Lawrence, Joplin and Springfield.
It’s part of the job for Alexander and others in Oklahoma’s ever-growing craft brewing industry as they find there is only so much beer that can be sold in-state. More and more, Oklahoma’s...
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