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The Digital Desk


Branding articles on NewsOK

by Alan Herzberger Modified: April 18, 2013 at 1:30 pm •  Published: March 1, 2010

We launched some functionality in the last week or so that we hope draws more attention to some of our deep coverage.

On many of our articles you might notice some images above the headlines that draw attention to pages deep within our site. They look something like this:

We call then ‘article branding.’ We think these branding headers are an excellent opportunity for us to showcase the depth of coverage in certain areas.

For example, you’ll see the example above on most of our high school sports articles. You’ll see similar images for our OU, OSU and Oklahoma City Thunder articles. And we’ll also be using these types of branding images to drive our customers deep into the Web site for our ongoing coverage pages. When we have an update on the Sean Sutton case or the pharmacy shooting story, you’ll see links to our significant ongoing coverage of those stories.

Perhaps it’s just a small addition, but it’s another step in improving the navigation on our massive site, which is constantly a major objective within our offices.

by Alan Herzberger
Digital Managing Editor
Alan Herzberger is the Digital Managing Editor for and The Oklahoman. He focuses on content within OPUBCO Communications Group’s variety of digital products. He’s been with The Oklahoman since 1997, when he joined the sports...
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