NewsOK launches new high school sports coverage page — Varsity

High school football practices started last week.

It was Tuesday, to be exact. That was also the same day we launched our new initiative in covering high school sports better than anyone else.

It’s called Varsity, and the main idea is this – we are putting sports reporters on specific coverage areas and blogging about those schools every day. We aren’t structuring our high school sports coverage around events and sports anymore. Instead, we are focusing our coverage in the same ways the fans focus their interests – the schools.

The new coverage solution comes directly from the mind of sports editor Mike Sherman, who hatched his plan early this summer. From there, NewsOK web editors Nick Tankersley and Dane Beavers thought about how to leverage our existing blogs to best accomplish our goals. Add some designers, some marketing professionals and some strong developers, and poof — Varsity is born.