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Reporting on Sam Bradford and the ‘know it’ curse

by Alan Herzberger Modified: April 18, 2013 at 1:32 pm •  Published: October 26, 2009

Sam Bradford made his decision public yesterday, ending a week of speculation, debate, cancellations and breaking news turned breaking predictions.

(Yes, that last part is a friendly shot at ESPN and their coverage on Thursday and Friday.)

In the end, everybody reported the truth at about the same time. Sam Bradford was having surgery. It’s scheduled for Wednesday. We’ve blogged about it. We’ve shot videos about it. We sent SMS text alerts. We sent e-mails. We wrote stories.

We have it covered. Reporters Jake Trotter and David Ubben have had it covered from the beginning. On Wednesday, NewsOK correctly reported the facts and reasons behind the news that Bradford’s news conference was cancelled. On Thursday, NewsOK was hoping it didn’t have to report about something that wasn’t scheduled and wasn’t planned, but when talk about an impending news conference became widespread, a report was necessary. It was good work by our local reporters. Jake and David can be counted on for the most complete and most accurate information about OU sports — guaranteed.

And now more about knowing Sam ….

See our ‘know it’ on Sam Bradford. It has everything you need to know about Sam. You can see all the stories, all the blogs, all the videos, all the stats, all the links from around the Web. You can even join the message board about Sam Bradford and talk about everything Sam.

We launched ‘know it’ topic pages on OU quaterback Sam Bradford and OSU quarterback Zac Robinson shortly before the season began. After the first couple of weeks, we thought we had unknowingly unleashed a ‘know it’ curse.

Look at the early evidence:

  • Bradford was hurt and the Sooners lost.  (See BYU)
  • Robinson was looking a bit shaky early in the year. Was he secretly hurt? Did he gain too much weight? Was he just overrated?

Bradford’s luck continued down a unfortunate path, but Robinson has emerged as a strong All-Big 12 quarterback candidate. So I can rest easy — there is no ‘know it’ curse.

However, we also launched  ‘know it’ topic on Kevin Durant. If he goes down with injury, I’ll reopen the investigation.

by Alan Herzberger
Digital Managing Editor
Alan Herzberger is the Digital Managing Editor for and The Oklahoman. He focuses on content within OPUBCO Communications Group’s variety of digital products. He’s been with The Oklahoman since 1997, when he joined the sports...
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