The Digital Desk

NewsOK | BLOGS

Life page looks alive with quick face lift

by Alan Herzberger Modified: April 18, 2013 at 1:33 pm •  Published: December 2, 2009

We updated our outlook on Life this week.

You can check it out on our main Life page – a main navigation item on NewsOK.

What problem were we trying to solve? Actually, we were trying to solve the same basic problem we’re always trying to solve — how can we properly showcase the depth of content that we have in an organized and aesthetically pleasing way.

In our “Life” channel, that problem has become apparent in recent months with the growth of our ‘know it‘ series and the digital direction of our OKC N Style brand.

  1. The ‘know it’ series is our way of defining an important topic as it relates to Oklahoma. We’ve built more than 30 ‘know it’ topics in the past 18 months, and we have a big 2010 planned.
  2. The OKC N Style brand has been a slick magazine devoted to stylish living. We’ve been publishing it monthly within OPUBCO Communications Group in the past few years. I spent a year as the managing editor on that magazine, so I’ve long been a big fan. We are now moving that brand into a stronger digital space, and Dillard’s is serving as the presenting sponsor.

These two content brands strengthen our Life channel on NewsOK. We will continually update it and you can expect greater variety each day on that section.

Come and visit often and get a new perspective on NewsOK Life.


by Alan Herzberger
Digital Managing Editor
Alan Herzberger is the Digital Managing Editor for NewsOK.com and The Oklahoman. He focuses on content within OPUBCO Communications Group’s variety of digital products. He’s been with The Oklahoman since 1997, when he joined the sports...
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