We added a new feature last week to our articles.
Hopefully, you noticed — especially since the feature only makes an appearance when you reach the bottom of an article.
We added a ‘slideout’ feature that appears on the right side of your screen when you scroll to the bottom of an article. Technically, it slides in to your screen, but we’re still calling it a ‘slideout’ for now.
The slideout offers a a popular headline in the same category of the story you are reading, so hopefully it’s a useful tool that will give you a suggested headline that you haven’t read before.
We’re not always looking to have stuff move around on the screen, but we’re always open to giving our readers something they might find useful. The early feedback has been positive, and the traffic numbers indicated a strong rate of clicks for those items. So I finally decided to introduce it on The Digital Desk blog.
I think it’s a keeper. Other individual might think otherwise. But ultimately, the way our users interact with the feature will determine its eventual fate.