A newspaper reader called me the other day. He was a pleasant fellow who wanted to know if I could help him figure out how to use the QR codes that we print in The Oklahoman.
He was wanting to connect to our multimedia videos and photos that we often refer to from these QR codes. He was willing to learn something new. Strike that … he was wanting to learn something new and enhance his daily newspaper reading experience.
What a nice conversation that was.
It took just a couple of minutes to show him that the best way to scan these QR codes was to download The Oklahoman’s iPhone app. That was easy. It took just about two minutes for him to download the app.
While we waited for him to retrieve the app from the store, we chatted about how this application would allow him to download an edition of the newspaper every day for free. As a subscriber, he gets that service free of charge. That was news to him. And I stressed that he doesn’t have to read the newspaper on his iPhone; we want him to read the newspaper if he prefers. But he does have that platform available to him if/when he needs it or wants it.
But more importantly, that app can make his printed newspaper even better.
Once he had the application, I showed him the SCAN button in the main navigation of the app. That’s available to any iPhone user — subscriber or not. He pushed that button, then we both pointed the camera at a scan code on the front page of that day’s newspaper.That’s when he said it:
“Well, there it is! How ’bout that!”
He was watching a NewsOK video within a handful of minutes of dialing me up. His newspaper content jumped from the printed page onto his digital device and started talking to him.
And he became a more connected, more informed reader of our newspaper. That made him a happy customer.
And it made my day.