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Stepping into the Pinterest world

by Alan Herzberger Modified: April 18, 2013 at 1:35 pm •  Published: February 22, 2012

I’ve gone through a few of the unofficial phases of social media acceptance with Pinterest.

It’s the rite of passage for many individuals in the social media space. Sure, the steps are a little different if you are an over-achieving early adopter. I know lots of those people. But for us normal every-day mid-level early adopters, the steps below fit.

  • Step 1: You ignore it and scoff at the fact that another site is trying to enter the social media space.
  • Step 2: You poke fun at your friends and family members that are participating in the space.
  • Step 3: You see more people engaging with the site. Some of them are even a lot like you. And you begin to feel ashamed that you haven’t tried it yet.
  • Step 4: You sign up. But you don’t get it. You must be missing something. Maybe it’s all just passed you by.
  • Step 5: Somebody engages with something you posted. It’s all starting to make sense.
  • Step 6: Once it makes a little sense, you dive in a little deeper and see real value and possibility. Now you get it.
  • Step 7: Find your comfort level and just be yourself.
There are some steps following these first seven steps. But you don’t always have to follow them. Actually, I recommend stopping when you reach Step 8 (below). Step 10 ends with addiction and perhaps swearing to never use the Internet again. Let’s hope none of us go that far.

I’m still in the middle of Step 6. But thanks to the help of sports web editor Lindsay Houts and technology superstar Jay Spear, we’re finally off the ground with some boards on Pinterest for NewsOK.

We’ve launched 12 boards. Some are growing faster than other. And we might launch more.

The bottom line is that I like the opportunity we have to showcase our great photography and our Features, Entertainment and Sports content that doesn’t often reach the top-viewed items on our NewsOK site that is driven by the breaking-news-what-is-happening-right-now-world.

So, I’ll continue to experiment with Pinterest. It seems like it’s here to stay.

I’ll eagerly await the day that my parents log in and Re-Pin something I posted (that’s Step 8).

And then I’ll start again with Step 1 of another social media platform.

 

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by Alan Herzberger
Digital Managing Editor
Alan Herzberger is the Digital Managing Editor for NewsOK.com and The Oklahoman. He focuses on content within OPUBCO Communications Group’s variety of digital products. He’s been with The Oklahoman since 1997, when he joined the sports...
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