NewsOK launches new mobile site for smart devices


Posted April 18, 2012 by Alan Herzberger Comment on this article Leave a comment

Monday was one of my favorite days as NewsOK’s Digital Managing Editor.

Why? We didn’t win an award that day, and we didn’t have a record day for web traffic.

No. Monday ranked so high because it was a great day for our audience. We launched a new website that is a drastic improvement for our fastest-growing segment of readers.

We launched NewsOK Mobile for smart phones, and I believe it massively improves the news-browsing experience for everyone with an iPhone, iPod Touch, Android device or any other smart phone.

Here’s why I like it so much:

  • It more accurately reflects the full website, but presents it in mobile-friendly display.
  • It allows us to post mobile-specific content when appropriate.
  • The articles will showcase our depth of multimedia content, including photos and videos.
  • Our inside section fronts offer more than just a feed of stories, giving the user much more variety

So I’m excited about this upgrade to our product. Sure, we already had a mobile site. It really wasn’t a bad site. It was easy to use and easy to navigate. Compared to most other news websites, I think our previous mobile site was well above average.

Page 1 of 2




Smiley face
DIGITAL MANAGING EDITOR
 |   | 

Alan Herzberger is the Digital Managing Editor for NewsOK.com and The Oklahoman. He focuses on content within OPUBCO Communications Group’s...


Advertisement