Oklahoman.com hits the mark for some news consumers — here’s proof
I had a pleasant email conversation with a customer last week.
He was a fan of news. He wants to read the news every day. He generally accesses most of his news digitally, but he had previously been an avid reader of The Oklahoman and was happy with our recent coverage enhancements. As a result, he had been purchasing the printed Oklahoman each day in recent weeks and wanted to transfer that daily reading to a digital platform.
That’s when he landed on NewsOK.
And that’s what triggered his email. He was offering some feedback about NewsOK.com. He was looking for articles that he had read in the newspaper the previous day and had problems finding the articles on NewsOK.
He explained his issues, then said …
I am astonished at how complicated, cluttered, and generally hard to navigate your website is.
Sounds like a great plug for NewsOK, right? Well, it’s not the first time we’d heard that. The truth is that NewsOK is not built, nor has it ever been built, to replicate the experience of The Oklahoman newspaper product.
So … “complicated and generally hard to navigate?” Well … if you’re looking for a newspaper site, yes, that might be true. I don’t hear that same complaint from users who start their news consumption on NewsOK.
Back to the customer …
He had tried a couple of different methods, but had no luck finding the articles. After short correspondence and helping him locate the articles, I introduced him to Oklahoman.com and the rest of the digital products we have created in the last 18 months for The Oklahoman.
Here’s part of what I said:
We do consider our digital products for The Oklahoman to be the best way for readers of The Oklahoman to browse the content they expect to see online.
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