Helping people locate items in the debris

The day after the May 24 tornadoes, we launched a page on Facebook to help people find and share missing items found as debris was sent across the state.

Just a couple days ago, we received this message from a user who shared a photo on the page:

i just wanted to thank you … the owner recognized it and i have returned it to them. what a wonderful service. this family lost everything and had only five photographs in the destruction. i am thrilled that i could get it back to them.

And that’s why we built the page. In this case, it wasn’t about driving traffic to our site. It was truly about trying to help people connect using the tools on the web.