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The Digital Desk  


Facebook commenting enabled on LOOKatOKC articles

by Alan Herzberger Modified: April 18, 2013 at 1:31 pm •  Published: June 29, 2011

We’re trying something different with our comments on the new LOOKatOKC website. Instead of using the traditional NewsOK commenting functionality, we’re going to try Facebook’s commenting.

That means users must log in with a Facebook profile to be able to comments on an article within the LOOKatOKC template.

We’re interested to hear feedback on this move. It’s a experiment, plain and simple.

  • Will it increase the functionality for people commenting on LOOKatOKC articles?
  • Will it help keep users engaged? Once a user submits a comment, they will receive an Facebook alert when someone replies to that comment.
  • Will it increase traffic? Users will be able to post their comment directly to their Facebook feed if they choose to.
  • Will it improve the tone of our comments? The theory is that comments will be attached to an online profile rather than a NewsOK profile that is often anonymous. It’s no secret what we’ve learned through the years — anonymity can create irresponsibility in online comments.

We launched this functionality on June 28. We expect to experiment with this for a few weeks and then determine its success. It might become a permanent feature. We might expand its use to other areas of NewsOK. We might just remove it.

Let us know what you think. And in the meantime, read all the other posts in recent years I’ve had about our comments.



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by Alan Herzberger
Digital Managing Editor
Alan Herzberger is the Digital Managing Editor for and The Oklahoman. He focuses on content within OPUBCO Communications Group’s variety of digital products. He’s been with The Oklahoman since 1997, when he joined the sports...
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