MILAN — Giorgio Armani had the last word at Milan Fashion Week, and not only where the clothes were concerned.
Speaking to reporters between his two shows on Monday, the closing day of preview shows for the fall-winter 2013-2014 season, the designer lashed out at some colleagues who in his opinion are more interested in spectacles than sales.
"One thing is to put on a play, the other is to create fashion," Armani said.
"It's not about models wearing gold crowns, " Armani said, taking a jab at Sunday's Dolce&Gabbana show with its Byzantine princess motif. "(It's) about what you can find in the store."
Armani has said 75 percent of his second line, Emporio Armani, which showed Saturday, has already been sold.
It may sound like the 78-year-old, ever-tanned, white-haired designer who put the made-in-Italy label on the international fashion map in the early 1980s was pontificating. But last night's Oscar dress list showed Armani head-to-head with Dior, proof the designer knows what he's talking about.
Along with Jessica Chastain and Naomi Watts, Armani dressed child star and best actress nominee Quvenzhane Wallis in a sparkling navy blue dress with a big back bow from his Armani Junior line.
Noting that new markets, like China, love the live presentations, he disagreed with those who would do away with fashion shows altogether. Instead Armani suggested that the format be revisited to ensure that the clothes are the focal point.