Selling tickets won’t be easy at OSU
OSU is pushing hard for a season-ticket surge as the home opener approaches, Sept. 6 against Missouri State. But the Cowboys have a fundamental problem; expensive tickets with a squishy home schedule.
OSU season tickets cost $419 or $249 for the end zone, which is either $60 or $36 per game. Not outrageous. But here is OSU’s home schedule: Houston, Missouri State, Troy, Texas A&M, Baylor, Iowa State and OU.
Rank those games in attractiveness. 1. Bedlam; 2. A&M; 3. Iowa State, I suppose; 4. Houston; 5. Troy; 6. Baylor; 7. Missouri State. Think about that. Iowa State, which was pretty bad last year and not expected to be any better this season, is one of the better games at Boone Pickens Stadium.
Might OSU have to do what Colorado has done? Might OSU have to suck it up and schedule better? Colorado this year is playing West Virginia, Florida State and Colorado State. The Buffs can’t get away with playing too many rumdums, because their fans will stay away.
OSU has beefed up its schedule some, but is it enough? Doubtful. There is no reason why the Cowboys shouldn’t play Tulsa home-and-home, other than TU took to winning some of those games at Skelly Stadium in the 1990s.
OSU also might need to schedule two foes a year from BCS conferences. The Cowboys’ current scheduling philosophy is good for bowl qualification but bad for business.
OSU might average 45,000 fans per game, which would be a solid upgrade from last season. But to make a big leap, the Cowboys might have to address their schedule.
Just for fun, let’s look at OU’s home schedule. Chattanooga, Cincinnati, TCU, Kansas, Nebraska, Texas Tech. Now, we’ll rank them. 1. Tech; 2. Nebraska; 3. Kansas; 4. Cincinnati; 5. TCU; 6. Chattanooga. Now that’s a good home schedule. The second-least attractive home game is against a school that has won in its last two trips to Owen Field, both in the last 12 years. A school that five times this decade has reached double-digit victories and has won bowl games three straight years.
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