Oklahoma football: More on PLAY LIKE A CHAMPION TODAY
“I was a freshman walkon in 1972 at Oklahoma. I was a Termite on the Termite Squad. I was interested in the PLAY LIKE A CHAMPION TODAY sign. One time when I was injured and could not practice, on the sidelines of practice that day I asked Morris Tenenbaum, the gate keeper, about the sign, because I knew that he was there when Bud was there.
“Morris said that the sign was put up by Bud when he became head coach. Morris told me, that the one to talk to was Jack Baer, the equipment manager. I asked Baer about it. Baer told me that Bud put the sign up Day 1 before the 1947 season. Jim Tatum had been head coach and was a (jerk).
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