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From Kelvin’s Krew to Krug’s Krew: Oklahoma’s basketball sections

by Stephanie Kuzydym Published: February 23, 2013
Fans flood the court as the University of Oklahoma Sooners (OU) defeat the Kansas Jayhawks (KU) 72-66 in NCAA, men's college basketball at The Lloyd Noble Center on Saturday, Feb. 9, 2013 in Norman, Okla. Photo by Steve Sisney, The Oklahoman
Fans flood the court as the University of Oklahoma Sooners (OU) defeat the Kansas Jayhawks (KU) 72-66 in NCAA, men's college basketball at The Lloyd Noble Center on Saturday, Feb. 9, 2013 in Norman, Okla. Photo by Steve Sisney, The Oklahoman

The name isn’t anything new and neither is the concept.

For today’s Oklahoman, I wrote about Krug’s Krew, the student group that works with OU’s athletics department to get stuents to games.

It’s a little different from the Krew that used to be there under Kelvin Sampson, which we wrote about in 1995. Here’s the story by Robert Medley:

If you catch a glimpse of someone waving a poster of a sexy super-model at Lloyd Noble Center during a basketball game – thank Coach Kelvin Sampson.

The University of Oklahoma basketball coach is the real reason behind those oozing photos.

Assistant coach Bobby Champagne explained the strategy.

It is all part of the antics of Kelvin’s Krew, a 35-member student group of hoops rowdies who sit on the floor behind the goal and make noise.

They try to distract opposing free-throw shooters, he said.

When the other team shoots a free throw someone waves a picture of a woman in a bikini.

If that doesn’t work, they flip it around and show a bare-chested man.

And if the shooter can still concentrate? … They bring out the big gun, a photo of radio personality Al Eschbach.

Kelvin’s Krew members paint their faces, wave or read newspapers when the other team is introduced and try to create a competitive atmosphere, Champagne said.

Before games, Sampson will give the Krew a scouting report about the opposing team so heckling strategies can be planned, Champagne said.

So, who votes for bringing back that photo of Eschbach?

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by Stephanie Kuzydym
Reporter
Stephanie Kuzydym learned at a young age that life is a game of inches. That's just one reason why she loves football. Kuzydym joined The Oklahoman in July 2012. Before arriving in the state, Kuzydym was an intern for the sports departments at...
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