Louisville's softball team came through Oklahoma last weekend. Beat the top-ranked Sooners, who in non-Louisville games are 29-1.
Louisville's women's basketball team is here this weekend, in the Sweet 16 against top-ranked Baylor.
Louisville men's hoops seems to be the nation's best team. The Cardinals play Sunday for their 10th Final Four; they've been to regional finals four times in the last six years.
Louisville's baseball team beat Notre Dame on Friday night. No big deal until you realize the Fighting Irish are ranked 15th nationally, and the 'Ville is 10th.
And don't forget, the last time we saw Louisville's football team, the Cardinals were winning in a rout. Over Florida. In the Sugar Bowl.
Now is as good a time as any for our quarterly lamentation. How did the Big 12 ever let Louisville get away?
We knew it in October, when Louisville accepted an invitation to the Atlantic Coast Conference. Then again in January, when the 'Ville took a 33-10 lead on Florida and won 33-23. And we know it now.
The Big 12 missed the barge. The Big 12 stayed reactive instead of proactive. I tried to tell them. OU athletic director Joe Castiglione tried to tell them. David Boren and his pal, Kentucky Sen. Mitch McConnell, tried to tell them.
Louisville was a no-risk addition. Adding Louisville didn't mean the Big 12 had to commit to a 12-school format, but it would have positioned the conference to more easily expand, if that became the goal. Maybe best of all, Louisville would have been a morale boost to a beleaguered conference.
Yes, each Big 12 school would have taken a slightly lower television payout. Whatever value the 'Ville added would have been a little low to offset the extra mouth to feed. But think of the pragmatic benefits Louisville would have provided.
Especially this time of year. Another heavyweight in March Madness. Kansas' shoulders are getting tired, carrying the rest of the conference the way the Jayhawks have in recent years.
Think of Kansas City — or hopefully Oklahoma City — hosting a Big 12 Tournament with Louisville. A quarterfinal docket of Kansas-Texas, Louisville-OU, OSU-Iowa State, Kansas State-West Virginia. Are you kidding me?
Plus annual Louisville trips to Norman and Stillwater. College basketball has a marketing problem, which means the Big 12 has a marketing problem. Of all the ways we've discussed enhancing Big 12 hoops, nothing would have affected it like the addition of Louisville.
And football? Play a 10-game schedule and get out ahead of the new Football Four committee, which has quite sufficiently scared all kinds of teams into upgrading their schedules when the new playoff format begins in 2014.
Here's a good exercise with the Big 12 schedule. Let's scrap the middle-level opponent of each Big 12 team and insert Louisville.
Instead of OU/Tulsa, OU/Louisville. Instead of OSU/Texas-San Antonio, OSU/Louisville. Instead of Texas/BYU, Texas/Louisville. Instead of Kansas State/UMass, KSU/Louisville. Instead of Baylor/Louisiana-Monroe, Baylor/Louisville.
Instead of TCU/SMU, TCU/Louisville. Instead of Iowa State/Tulsa, Iowa State/Louisville. Instead of Texas Tech/Texas State, Texas Tech/Louisville. Instead of West Virginia/Georgia State, West Virginia/Louisville. Instead of Kansas/Rice, Kansas/Louisville.
Plus, Louisville is a program willing to host a Thursday night game, which increasingly will become an issue for a league contractually obligated to provide four Thursday night games a season, much to the chagrin of several schools.
Well, all kinds of reasons to add Louisville. I'm getting depressed. I better stop.
Good luck, Rick Pitino, en route to the Final Four. Good luck, Louisville women, during your time in OKC this week. Good luck, Louisville softball; hope you make it back to OKC for the Women's College World Series. Good luck, Louisville football. Maybe we'll see you in the Fiesta Bowl next January, where you can again show the Big 12 just how wrong it was.
Berry Tramel: Berry can be reached at (405) 760-8080 or at firstname.lastname@example.org. He can be heard Monday through Friday from 4:40-5:20 p.m. on The Sports Animal radio network, including FM-98.1. You can also view his personality page at newsok.com/berrytramel.